# TGIMC Brand Guidelines

**Live page:** https://www.tgimc.com/brand-guidelines  
**PDF download:** https://www.tgimc.com/tgimc-brand-guidelines.pdf  
**Source of truth:** Landing design at https://www.tgimc.com  
**Assets:** `/tgimc-logo.png` (transparent RGBA), `/tgimc-logo.webp`, `/favicon.png` (black/gold only; no white concept, no baked background, no old SVG)

Use this kit on partner collaterals, decks, social posts, and co-branded surfaces.

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## Overview

| Item | Value |
| --- | --- |
| Full name | The Great Indian Market Championship |
| Short name | TGIMC |
| Domain | www.tgimc.com |
| Look | Near-black / deep navy field, gold signal, championship serif display |

---

## Logo

- **Primary mark (canonical):** https://www.tgimc.com/tgimc-logo.png — transparent PNG (720×540 RGBA)
- **WebP:** https://www.tgimc.com/tgimc-logo.webp — same transparent crest, lighter weight
- **Favicon:** https://www.tgimc.com/favicon.png (32×32, transparent)
- **Apple touch:** https://www.tgimc.com/apple-touch-icon.png (180×180 on `#060606` plate)
- **OG share:** https://www.tgimc.com/og-image.png (1200×630; use absolute `www.tgimc.com` URLs)

### Rules

- Prefer the logo on Black (`#060606`) or Navy (`#071A36`). Hero bases may darken Navy toward Black in CSS.
- On light backgrounds, place the mark on a navy plate; do not float it on white.
- Clear space: at least the height of the “T” in TGIMC within the artwork.
- Minimum size: 120px wide digital / 28mm wide print.
- Do **not** use white-concept art, logos with baked black/cream backgrounds, retired SVG lockups, stretched, rotated, recolored, or neon-outlined marks.

Optional wordmark: `TGIMC` in Inter Tight semibold, uppercase, tracking ~0.2em, ivory `#F6F0E8` on dark.

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## Color palette (exactly 5)

Partners use **five colors only**. Hover, emphasis, and gradients are opacity or lighten/darken of these five — never a sixth brand swatch.

| Name | Hex | Token | Usage |
| --- | --- | --- | --- |
| Black | `#060606` | `--background` | Primary page / collateral field |
| Navy | `#071A36` | `--secondary` | Logo plates, form fields, navy panels |
| Gold | `#D5A93A` | `--primary` | Brand chrome, borders, accents, dividers, CTAs |
| Ivory | `#F6F0E8` | `--ivory` | Display headlines on dark |
| Silver | `#E5E5E5` | `--foreground` | Body and supporting text on dark |

CSS lives in landing `globals.css`. Compat aliases (`--logo-gold`, `--logo-navy`, `--logo-ivory`, etc.) still map into these five.

Gold borders typically use `#D5A93A` at ~18–40% opacity.

### Legacy token map (not partner swatches)

| Legacy | Hex | Maps to | Treatment |
| --- | --- | --- | --- |
| Gold Bright | `#F1C75B` | Gold | Gold lightened toward Ivory (hover / hero italic) |
| Gold Soft | `#FFE2A0` | Gold | Gold mixed toward Ivory (links, outline CTAs) |
| Gold Deep | `#9F7422` | Gold | Gold darkened toward Black (CTA gradient terminus) |
| Navy Deep | `#020916` | Navy + Black | Navy darkened toward Black (hero base, CTA text on gold) |
| Panel | `#111111` | Black | Black lightened slightly (raised panels) |
| Muted | `#C5C5C5` | Silver | Silver quieter (~85% / captions) |
| Hairline | `#252525` | Black | Black lightened toward Silver (quiet rules) |
| Foreground | `#E5E5E5` | Silver | Same as Silver |
| Background | `#060606` | Black | Same as Black |

### Gradients

Gradients mix the five (often with opacity), not extra brand colors:

- **Hero field:** radials of Gold/Ivory over `linear-gradient(145deg, #071A36, #060606, #000)`
- **Signal button:** Gold lightened toward Ivory → Gold → Gold darkened toward Black
- **Gold divider:** `linear-gradient(90deg, #060606, #D5A93A, #060606)`
- **Navy panel:** `linear-gradient(145deg, rgba(7,26,54,0.92), rgba(6,6,6,0.95))`

Do **not** introduce purple themes, cream/terracotta AI-default looks, or neon accents.

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## Typography

| Role | Family | Weights | Usage |
| --- | --- | --- | --- |
| Display | Cormorant Garamond | 300, 400 | Hero / section headlines (prefer light) |
| Sans | Inter Tight | 400–600 | Body, UI, nav, labels |
| Mono | JetBrains Mono | 400–500 | Metadata, rankings chrome, captions |

### Specs

- **Display:** ~2.5–4.5rem, weight 300, tracking −0.025 to −0.035em, line-height ~0.96–1.04; italic gold on key word (“Performance.”)
- **Body:** 14–16px, leading ~1.75–2
- **Labels:** 11–12px uppercase, tracking 0.08–0.22em

Never present Inter/Roboto/Arial as the TGIMC brand default.

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## Imagery & atmosphere

- Soft gold and ivory radials on deep navy-to-black; subtle vignette.
- Sparse gold hairlines, diamond bullets, dashed timeline connectors.
- Photography: restrained, high-contrast, market-credible (avoid generic desk-laptop stock).
- Motion (digital): slow CTA sheen, gentle crest float; no particle spam.

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## UI patterns for collaterals

- **Primary CTA (signal button):** gold gradient fill (Gold↔Ivory↔Black mixes), Navy/Black text, ~4px radius, soft gold glow.
- **Secondary CTA:** gold outline, Gold-toward-Ivory text on dark.
- **Status pill:** uppercase mono/sans label, gold border, Gold-toward-Ivory text.
- **Callout strip:** gold border ~40% opacity, dark fill, one supporting sentence.
- **Section rhythm:** one job per section; generous vertical padding; gold divider between major chapters.

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## Voice & messaging lockups

**Eyebrow:** India’s first & only  

**Hero:** Championship for Market **Performance.**  

**Sub:** Prove your edge, get ranked, get recognised  

**Tagline:** India’s national championship for verified market performance.

### Must keep

- Say **Bi-monthly Rankings** (not quarterly).
- TGIMC does **not** pay cash prizes. Top 10 is recognition (newspaper feature, credential/trophy, certificate, media), not a TGIMC ₹ prize pool.
- Participant partner perks may show sourced ₹; do **not** name software vendors or newspapers as TGIMC partners on materials.
- Organizer: **Abhimanyu Kucheria** — Quant trader / 6+ years in markets. LinkedIn: https://www.linkedin.com/in/abhimanyukucheria  
- Do **not** list SEBI Registered RA or Clearmind founder titles.

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## Do’s

- Place the transparent logo on dark navy/black.
- Keep gold for structure, emphasis, and CTAs.
- Use Cormorant + Inter Tight + JetBrains Mono.
- Keep prize and partner messaging accurate.
- Use absolute `www.tgimc.com` URLs for social images.

## Don’ts

- White-concept logos, baked black/cream backgrounds, old SVG marks, or recolored crests.
- Logo on busy/light fields without a navy plate.
- Stretch, rotate, drop-shadow, or neon-outline the mark.
- Purple/cream themes or Inter/Roboto-only decks.
- Invent partner brand names (including brokers or newspapers) on TGIMC materials.
- Invent cash prizes from TGIMC or unauthorized organizer titles.
- Treat hover golds or panel greys as extra brand colors on collaterals.

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## Contact

- Partner: https://www.tgimc.com/partner (book: https://cal.com/tgimc/distribute)  
- Email: admin@tgimc.com  
- WhatsApp: https://wa.me/919359633590  
- Substack: https://tgimc.substack.com  
- Live guidelines: https://www.tgimc.com/brand-guidelines  
- PDF: https://www.tgimc.com/tgimc-brand-guidelines.pdf  
- Markdown download: https://www.tgimc.com/brand-guidelines.md