TGIMC brand guidelines
Use this kit on every partner collateral, deck, social post, and co-branded surface. Source of truth is the live landing experience at www.tgimc.com.
Black field. Gold signal. Verified performance.
TGIMC is a dark, championship-grade brand. Surfaces stay near-black or deep navy. Gold is reserved for structure, emphasis, and calls to action: never decoration noise. Typography pairs a light serif display with a tight sans body and mono chrome for rankings metadata.
Full name
The Great Indian Market Championship
Short name
TGIMC
Primary domain
www.tgimc.com
Primary mark and clear space
Use only the transparent crest /tgimc-logo.png (or /tgimc-logo.webp) and /favicon.png. Do not revive the retired white-concept art, baked-background logos, or any old SVG lockups. The master mark is transparent outside the crest and designed for dark fields.
Clear space
Keep empty margin around the mark equal to at least the height of the letter “T” in TGIMC within the artwork. No competing logos or dense type inside that zone.
Minimum size
Digital: logo at least 120px wide (or 72px tall). Print: at least 28mm wide. Favicon/app icons use /favicon.png or /apple-touch-icon.png; never crop the crest awkwardly.
Wordmark pairing
Optional wordmark “TGIMC” in Inter Tight semibold, uppercase, tracking ~0.2em, ivory (#F6F0E8) on dark. Full name in sentence case for legal/footer contexts.
Five-color brand palette
Partners use exactly five colors. CSS variables live in globals.css. Hover, emphasis, and gradients are the same five at opacity or lighten/darken, never a sixth brand swatch. Gold borders typically sit at 18–40% opacity of #D5A93A. Do not introduce purple, cream/terracotta, or neon accents.
field
Black
#060606
--background
Primary field. Page backgrounds, collateral base, logo preferred surface.
field
Navy
#071A36
--secondary
Secondary surface. Logo plates, form fields, navy panels.
accent
Gold
#D5A93A
--primary
Primary brand accent. Borders, dividers, CTAs, chrome.
type
Ivory
#F6F0E8
--ivory
Display and headline text on dark fields.
type
Silver
#E5E5E5
--foreground
Body and supporting text on dark surfaces.
Legacy token map (not partner swatches)
Old near-duplicates collapse into the five via opacity or CSS mix. UI may still reference these hexes as derived treatments.
| Legacy | Hex | Maps to | Treatment |
|---|---|---|---|
| Gold Bright | #F1C75B | Gold | Gold lightened toward Ivory (hover / hero italic). |
| Gold Soft | #FFE2A0 | Gold | Gold mixed toward Ivory (links, outline CTA text). |
| Gold Deep | #9F7422 | Gold | Gold darkened toward Black (CTA gradient terminus only). |
| Navy Deep | #020916 | Navy + Black | Navy darkened toward Black (hero base, CTA text on gold). |
| Panel | #111111 | Black | Black lightened slightly (raised panels). |
| Muted | #C5C5C5 | Silver | Silver at ~85% / quieter captions and meta. |
| Hairline | #252525 | Black | Black lightened toward Silver (quiet rules). |
| Foreground | #E5E5E5 | Silver | Same as Silver (renamed for partners). |
| Background | #060606 | Black | Same as Black (renamed for partners). |
Hero field
radial-gradient(circle at 78% 32%, rgba(213,169,58,0.2), transparent 30%), radial-gradient(circle at 18% 78%, rgba(246,240,232,0.06), transparent 28%), linear-gradient(145deg, #071A36 0%, #060606 55%, #000 100%)
Signal button
linear-gradient(135deg, color-mix(in srgb, #D5A93A 55%, #F6F0E8), #D5A93A 48%, color-mix(in srgb, #D5A93A 70%, #060606))
Gold divider
linear-gradient(90deg, #060606, #D5A93A, #060606)
Navy panel
linear-gradient(145deg, rgba(7,26,54,0.92), rgba(6,6,6,0.95))
Display, body, and mono
Loaded via next/font/google in the root layout. Prefer these families on print and partner decks whenever licensing allows; otherwise approximate with a refined Garamond for display and a condensed grotesque for UI. Never default Inter/Roboto stacks as the brand look.
Display · Cormorant Garamond · 300 (Light), 400 (Regular)
Championship for Market Performance.
Hero and section headlines. Prefer light weight and tight tracking.
Spec: clamp ~2.5–4.5rem · weight 300 · tracking −0.025 to −0.035em · line-height ~0.96–1.04
Body · Inter Tight · 400–600 typical
Prove your edge, get ranked, get recognised. Body copy stays calm and direct: short sentences, verified claims, no hype adjectives.
Body, UI, navigation, form labels. Not Inter / Roboto / Arial as brand defaults.
Spec: 14–16px body · leading 1.75–2 · labels 11–12px uppercase tracking 0.08–0.22em
Mono · JetBrains Mono · 400–500
Founding Edition · Bi-monthly Rankings · 01 January 2027
Metadata strips, track labels, captions, ranking chrome, luxury captions.
Atmosphere before illustration noise
Hero atmosphere
Soft gold and ivory radials on deep navy-to-black. Subtle vignette; not stock-chart collage or neon glow stacks.
- Photography: restrained, high-contrast, market-credible people or spaces. Avoid generic desk-laptop stock.
- Patterns: sparse gold hairlines, diamond bullets, dashed timeline connectors; not card grids of icons.
- Motion on digital: slow sheen on primary CTAs, gentle crest float. Never flashy particle spam.
Buttons, rules, and section rhythm
Translate web chrome into print/PDF as sharp rectangles (≈4px radius max), gold hairlines, and generous vertical rhythm (section padding ~64–96px equivalent). Prefer one job per section.
Callout strip: gold border at ~40% opacity, navy/black fill, single supporting sentence. Used for methodology and recognition notes.
01 · Edge accent
Left gold rule + diamond bullet for ranked lists and solution points.
Gold divider: separates major chapters on dark layouts
Lockups partners must keep intact
Championship for Market Performance.
Prove your edge, get ranked, get recognised
Rankings
Always “Bi-monthly Rankings” (not quarterly).
Prizes
TGIMC does not pay cash prizes. Top 10 recognition may include newspaper feature, credential/trophy, certificate, and media. Never invent ₹ prize pools from TGIMC.
Partner perks
Participant partner offers (brokerage, analytics, data, software) may show sourced ₹ values. Do not name software vendors or newspapers as TGIMC partners on materials.
Organizer
Abhimanyu Kucheria: Quant trader / 6+ years in markets. Do not list SEBI Registered RA or Clearmind founder titles.
Organizer LinkedIn: linkedin.com/in/abhimanyukucheria
Correct and incorrect usage
Do
- Place the logo on Black (#060606) or Navy (#071A36).
- Keep gold for borders, dividers, and primary CTAs.
- Use Cormorant for headlines; Inter Tight for body; JetBrains Mono for chrome.
- Say “Bi-monthly Rankings” and “no cash prizes from TGIMC.”
- Credit organizer as Quant Trader with 6+ years in markets.
Don’t
- Use white-concept logos, old SVG marks, or recolored crests.
- Drop the logo on busy photography without a navy plate.
- Stretch, rotate, add drop shadows, or outline the mark in neon.
- Invent purple/cream themes or Inter/Roboto-only decks.
- Name TradingView, Zerodha, or any newspaper as a TGIMC partner brand.
- Claim SEBI RA status or Clearmind founder titles for the organizer.
Downloads and references
Brand guidelines PDF
Printable partner kit: color, type, logo, voice, do’s and don’ts.
/tgimc-brand-guidelines.pdf
Primary logo (transparent PNG)
720×540 RGBA master mark. Transparent outside the crest; place on navy/black.
/tgimc-logo.png
Primary logo (WebP)
Same transparent mark, lighter weight for web.
/tgimc-logo.webp
Favicon
32×32 transparent app/browser mark.
/favicon.png
Apple touch icon
180×180 home-screen icon on #060606 plate.
/apple-touch-icon.png
Open Graph image
1200×630 social share. Use absolute www.tgimc.com URLs in cards.
/og-image.png
Download the partner PDF, or use the Markdown mirror at docs/brand-guidelines.md / /brand-guidelines.md. Live page: https://www.tgimc.com/brand-guidelines